Lights On is the integrated commercial growth partner for independent and boutique hotels. We help owners, asset managers, GMs, and revenue directors lift direct bookings, recover margin lost to OTA commissions, and rebuild a profitable channel mix.

Our work covers the full commercial stack: hotel revenue management, paid media (Google Ads, Meta, Trivago, Kayak, Google Hotel Ads), search visibility (technical SEO and AI search optimization for ChatGPT, Perplexity, and Google AI Overviews), website design and conversion optimization, social media management, and AI workflow automation for revenue ops and guest communication.

Engagements start with a refundable $697 Revenue Growth Workshop. Two working sessions where we sit alongside your team to surface the revenue opportunities hiding between your channels and vendors, and co-build a ranked 90-day plan you own and can act on. The work happens with you, not for you. If the plan is not actionable, the workshop is refundable.

If you would rather have us run the plan with your team, we will scope the execution work to fit the priorities the workshop surfaces.

Track record: Vanderbilt Beach Resort, $326K and 11.5 percent RevPAR lift in 6 weeks. The Cottages at Bigfork, 40 percent revenue growth in 5 months. Kauai Shores Hotel, 47x Google Ads ROAS in 2025 plus $1.65M in annual organic search revenue.