Founded officially in 2023, Heard Consulting began as a passion project after eight years of consulting. For Sojin, restaurant consulting is more than just improving operations–it’s about helping restaurant owners build a business they love. Having seen firsthand how labor costs, inefficient workflows, and expansion missteps can derail even the most promising establishments, he set out to create a consulting firm that meets restaurants where they are.

With a bilingual, boots-on-the-ground approach, Heard Consulting tailors strategies to real-world needs, helping restaurants and hospitality-centered businesses cut costs without cutting quality, expand with confidence, and navigate industry shifts with agility.